art · March 25, 2026

Students "must be proficient in emerging digital tools" including AI, says HEAD Genève's Javier Fernández Contreras

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Students "must be proficient in emerging digital tools" including AI, says HEAD Genève's Javier Fernández Contreras

Title: HEAD Genève's Javier Fernández Contreras Emphasizes the Need for Proficiency in AI and Digital Tools

Javier Fernández Contreras, associate professor and head of the Department of Space Design at HEAD Genève, has highlighted the urgent need for creative education to incorporate new technologies and ecological awareness. He asserts that students must become proficient in emerging digital tools, including artificial intelligence (AI), to thrive in the evolving landscape of creative industries.

Contreras emphasizes that the integration of these technologies is not merely beneficial but essential for students. He believes that understanding and utilizing AI and other digital tools will empower future designers to innovate and address contemporary challenges effectively.

Moreover, he points out that ecological considerations must also be at the forefront of creative education. By combining technological proficiency with a commitment to sustainability, students will be better equipped to create impactful and responsible designs.

As the creative sector continues to evolve, Contreras's insights underscore the importance of adapting educational frameworks to prepare students for the demands of the future. Embracing both digital tools and ecological awareness will be crucial for the next generation of designers.