ai · April 17, 2026

Puma’s AI head says the brand is still giving ‘the keys to the consumer’ as it invests in digital concierge

Digiday · View original source

Puma’s AI head says the brand is still giving ‘the keys to the consumer’ as it invests in digital concierge

As Puma looks to return to growth, its also embracing the latest technology.The nearly 80-year-old brand is diving headfirst into artificial intelligence, a few years after it launched a Roblox exper… [+9990 chars]