PhonePe launches AI-powered SmartPages to help merchants go online in 10 minutes

In a significant development for the Indian digital payments landscape, PhonePe has unveiled SmartPages, an innovative AI-driven tool designed to empower merchants to create payment-ready webpages in under ten minutes. This new feature, integrated into PhonePe's Payment Gateway (PG) platform, aims to simplify the online presence of businesses, particularly small and independent sellers who often struggle with the complexities and costs associated with website development.

The Functionality of SmartPages

SmartPages stands out as a pioneering offering within India's payment gateway ecosystem, addressing two critical challenges faced by merchants: the technical hurdles of building a website and the difficulties in crafting effective marketing content. With SmartPages, merchants can simply describe their products or services in a few sentences, even in regional languages, and the AI takes over from there. It automatically generates product descriptions, selects relevant customer information fields, and creates a mobile-optimized payment page.

The efficiency of SmartPages is remarkable; it compresses the time required to launch a payment page from potentially weeks or days to mere minutes. Deep Agrawal, Vice President and Head of Payments at PhonePe, emphasized this point, stating that the tool effectively acts as both a copywriter and designer, alleviating the burden of technical resource limitations that many small sellers encounter. This automation not only saves time but also makes the process accessible to those without coding or design expertise.

Moreover, SmartPages is designed to cater to a diverse audience by supporting page creation in vernacular languages. This feature is particularly beneficial for local and regional businesses aiming to connect with their target customers in a more personalized manner. All pages generated through SmartPages are automatically optimized for both mobile and desktop devices, ensuring a seamless user experience across platforms.

Integration with PhonePe's Payment Infrastructure

SmartPages is built directly into the PhonePe Payment Gateway dashboard, providing merchants with immediate access to the company's extensive payment processing infrastructure. This integration allows users to utilize multiple payment modes and real-time analytics without the need for additional integrations, streamlining the process further.

Looking ahead, PhonePe has plans to enhance SmartPages by incorporating advanced AI capabilities that will analyze a merchant's social media presence and previous marketing campaigns. This feature aims to generate payment pages that are not only functional but also aligned with the brand's tone and identity, further personalizing the merchant's online presence.

As of April 2026, PhonePe has established itself as a significant player in the digital payments sector, boasting over 70 crore registered users and more than 5 crore merchant partners. The launch of SmartPages is poised to strengthen its position even further, providing a valuable tool for merchants navigating the increasingly digital marketplace.

Why it matters

The introduction of SmartPages by PhonePe represents a pivotal moment for creators and technologists in the Indian market. For small businesses, the ability to quickly and efficiently establish an online payment presence can be a game-changer. The automation of web page creation through AI not only reduces the barrier to entry for those lacking technical skills but also democratizes access to digital commerce.

For technologists, the development of SmartPages highlights the growing trend of integrating AI into everyday business tools. As AI continues to evolve, its application in streamlining processes and enhancing user experiences will likely expand, setting new standards for what is possible in digital commerce.

In summary, PhonePe's SmartPages is not just a tool for creating payment pages; it is a significant step towards enabling a broader range of businesses to thrive in the digital economy. By addressing the common pain points of website development and marketing, PhonePe is paving the way for a more inclusive and accessible online marketplace.