Miro Announces Asia Hub in Singapore to Accelerate Growth Across the Region and Bring AI Collaboration to New Markets

Miro, the AI Innovation Workspace designed to enhance team collaboration, has announced an ambitious plan to expand its operations in Asia. This strategic move comes as the company aims to support organizations in their AI transformation journeys across key markets, including Singapore, India, South Korea, and various Southeast Asian nations. By investing in personnel, resources, and infrastructure, Miro positions itself to capitalize on the growing demand for innovative tools that facilitate collaboration and accelerate the pace of innovation.

As global research and development (R&D) spending increasingly shifts toward Asia—projected to account for 45% of global investment by 2024—companies in the region are seeking advanced solutions to navigate the complexities of modern innovation. Miro’s AI-powered platform offers organizations a shared context layer that enables them to transition from insights to execution more rapidly than ever before. For innovators in Asia, where the need for speed-to-market and effective cross-border collaboration is paramount, Miro serves as a crucial bridge between human creativity and artificial intelligence capabilities.

Establishing a Regional Hub

Central to Miro's expansion strategy is the establishment of a new Asia hub in Singapore. This hub is intended to cater to both the local market and serve as a gateway to neighboring countries. The move not only strengthens Miro’s ability to support its existing clientele but also enhances its outreach to potential new customers. Furthermore, it fosters the development of an ecosystem in collaboration with regional partners, including AWS, Vsaas Global, GoPomelo, and Altudo.

Sunil Pamnani, Head of Asia Sales at Miro, emphasized the strategic significance of Singapore as a base for their operations. He noted that both organizations and government institutions in Singapore recognize the necessity for transformation, not merely adoption of technology. This long-term vision and commitment to disciplined execution align perfectly with Miro’s objectives to redefine how teams and AI collaborate.

Brigid Archibald, Head of JAPAC at Miro, highlighted the substantial opportunity for customer base expansion across Asia. She articulated that the investment in Singapore represents a long-term commitment to customers, partners, and the broader ecosystem in the region. As organizations reach a critical juncture in their AI initiatives, Miro aims to assist them in transitioning from experimental phases to full integration of AI technologies into their operations.

User Impact and Benefits

Miro currently boasts over 100 million users and more than 250,000 customers globally, with a significant number based in Asia. These customers are already leveraging Miro to enhance their workflows and critical operations. Notable examples include TCS Pace, operated by Tata Consultancy Services, and Frasers Property, both of which have reported significant improvements in their innovation processes through Miro’s platform.

Subin Pillai, Product Manager and Studio Lead at TCS Pace, shared insights on how Miro AI enhances their operational efficiency. He noted that the platform’s intelligent prompts enable teams to challenge assumptions, test ideas, and explore diverse perspectives. Miro Sidekicks, a feature within the platform, acts as an additional team member, validating use cases and suggesting improvements. Pillai emphasized that this capability allows teams to orchestrate a blend of human and artificial intelligence, resulting in innovation cycles that are 50% faster, with working prototypes developed in just 90 minutes.

Iris Tan, Senior Manager of Strategic Innovation at Frasers Property, echoed similar sentiments, stating that Miro has significantly saved time and reduced costs while making innovation more accessible. The platform has empowered senior leaders and global participants to structure ideas and expedite strategic decisions. This shift from merely creating physical spaces to genuinely understanding tenant and customer needs has been facilitated by Miro’s integration of design thinking across the organization.

Miro’s AI Innovation Workspace is designed to unite teams and AI for planning, co-creation, and rapid development of innovative solutions. With its expansive user base and a commitment to enhancing collaborative processes, Miro continues to redefine the landscape of team collaboration in the age of AI. Founded in 2011, Miro now employs over 1,600 people across 13 global hubs, solidifying its role as a leader in the AI-driven workspace sector. For more information, visit https://miro.com.